For its unique methodology Projeto Axé has developed an innovative pedagogical methodology which is studied in schools and universities in Brazil and used by UNICEF, other NGOs, agencies and educational institutions.
For its professionalism and efficiency The running costs do not exceed 20% of annual income, against a sector benchmark of 30%.
Because it has a broad impact, reaching a multitude of beneficiaries

Read the company profile of Progetto Axé in PDF in the Materials section.

- Responding to the rise in the number of street children by increasing its intake from 900 to 1,500 students a year.

- Increasing the range of services provided, particularly in relation to violence and drug prevention among children and adolescents.

- Strengthening artistic activities and programmes (more workshops and study grants for students)

- Modernising the premises (internal work and service areas) and strengthening the infrastructure (IT, communication tools).

- Increasing external activities (training, performances and events, entrepreneurial activities in the fashion Unit), particularly with social workers, NGOs, schools, universities and civil servants.


The specific short-term aims of Projeto Axé are:

- to ensure the ongoing reception of the children and youngsters in the educational Units, payment of their meals and provision of vouchers for their bus travel.

- to guarantee payment of the service staff, educators and all the other people who work for Projeto Axé (eight months of lessons a year, five days a week).

- By making a voluntary donation in support of the project in general or a specific component (dance, music, fashion, capoeira, visual arts)

- By supporting tours, performances, exhibitions and events involving the children of Projeto Axé

- By launching collaborative and co-marketing projects based on the partner’s specific needs

- By supporting Projeto Axé or a specific component/initiative through the provision of resources in kind and/or services based on the partner's characteristics and area of activity.

- By organising institutional social communication campaigns on Projeto Axé in general or on specific activities

- By promoting fundraising initiatives among employees, clients, friends, acquaintances, etc in support of the rehabilitation and social reintegration of children in Brazil.

- Unique project

- Social orientation (CSR - Corporate Social Responsibility)

Growing reputation and brand value

- Company image

Greater motivation among employees

Better relations with public and private institutions and local communities
Tax allowances

for an amount no higher than €2065,83 or 2% of declared company income (art.100 comma 2 of the Dpr 917/86).
ALTERNATIVELY voluntary donations made in favour of an Onlus can be deducted from personal income to a maximum of 10% of the total declared, and in any event for an amount no higher than €70.000,00 per annum (art. 14 comma 1 of the Decree Law 35/05 converted into law n° 80 of 14/05/2005).
These allowances are not cumulative.